This Week in Hockey is a weekly column in which assistant blogger Michael Spinner (@MichaelSpinner) shares and discusses the major storylines in the National Hockey League from the past week.
Tough Times in Toronto
A lot has happened since the Toronto Maple Leafs last claimed a Stanley Cup: Watergate came and went, two members of the Bush family occupied the White House, we sent a man to the moon, and the New York Mets won a World Series … twice! The year was 1967, ‘In the Heat of the Night’ edged out ‘The Graduate’ for Best Picture, and ‘Light My Fire’ by The Doors and ‘Respect’ by Aretha Franklin were the two biggest songs on the airwaves. I, of course, am entirely too young know about any of this, but I would envision that it was a slower-paced utopian society where mail was only sent and received by hand, cars were built much better than they are today, and the New York Islanders did not yet exist.
And, at the time, Toronto was the center of the hockey universe, winning their fourth Stanley Cup of the decade, en route to what was a guarantee of a dynasty to rival the hated Montreal Canadians for world hockey supremacy.
That is … until they started losing.
As far as the ‘Original Six’ go, since 1967, if the Montreal Canadiens are the New York Yankees of the NHL, the Toronto Maple Leafs are have securely fastened themselves into the role of Chicago Cubs. They have had some good teams, but their single conference championship, and zero appearances in the Stanley Cup Finals during the last 45 years has taken its toll on the city. Let’s not forget, this is Canada we’re talking about here. Toronto is the home of the Hockey Hall of Fame for crying out loud! Toronto natives and residents would probably give up anything short of breathing for a shot at the Stanley Cup, kind of like the way New York Rangers fans were starved for a Cup back in 1994, only in a city with far less to do and focus on. For all of the frustration Rangers fans felt during 54 years of Stanley Cup desertion, chances are there was the celebration of a championship by the New York Giants or New York Yankees to tide Rangers fans over. While the Toronto Blue Jays won a pair of World Series not too long ago, in Canada, the World Series is a mere cheeseburger compared to the filet mignon that only the Stanley Cup could provide.
So when the Leafs went into a complete tail-spin recently, and appeared to be on the verge of yet another season without the playoffs – Toronto has not seen the post-season since prior to the lock-out of 2004-05 – change had to be made. After all, only two franchises have not seen the playoffs since the lock-out, and if the Florida Panthers continue to win, Toronto could be the only one left pretty soon. The media demanded change, the fans literally called for it, and finally last week, Brian Burke delivered, replacing Ron Wilson with Randy Carlyle.
But in his delivery of a coaching change, Burke also opened a massive can of worms. Namely, and somehow this information has proved to be elusive during my lifespan as a hockey fan, Toronto is the most obscenely insane hockeytown on the planet. And ‘obscenely insane’ is neither a compliment, nor slang term of art to describe the passion and devotion of their fans … we’re talking clinical insanity here. I’m not sure if it’s something in the water, or the cold and snow, or perhaps just simply being the largest city in Canada (where the official currency is ironically called the Loonie) that does not desire secession, but one look at the hockey culture in Toronto, it is clear that the issues surrounding the Maple Leafs have less to do with the product on the ice and the fact that the team’s nickname is grammatically incorrect, as it has to do with the way this team is perceived and followed.
Let’s call it like it is … it’s been a tough, tough year for hockey in Canada. In the spring we had horrific hockey riots after the Vancouver Canucks lost to the Boston Bruins in the Stanley Cup Finals (which is not the slightest bit funny), marking 18 years since a team north of the border has won the Stanley Cup (which is very funny). In the fall, we had ‘Language-Gate’ when the Montreal Canadiens performed the ultimate sin of firing an unsuccessful head coach, and replacing him with a coach who did not speak fluent French. And now, we have the two most storied NHL franchises in Canada – Toronto and Montreal – slugging it out to see which franchise will win the race to become the biggest hockey disaster in Canada.
For my two cents, I will submit that no matter where Toronto finishes in the standings when compared to Montreal this season, the Maple Leafs are successfully becoming the gold standard for hockey futility in Canada. As much as residents of Montreal deserves every bit of scorn and ridicule for the whole Randy Cunneyworth/French thing, at least the effort to push for a French-speaking coach is due to a desire of the Province to maintain a certain degree of culture for its flagship sports franchise. As I wrote not too long ago, there is something romantic (for a lack of a better term) regarding the desire of the Montreal fans to have a French-speaking coach.
The issues facing Toronto are because, well, people are nuts.
Like the Chicago Cubs, the Leafs – who really should be the Leaves – are good on occasion, but even when they are competitive, they find a way to break people’s hearts. The difference is that the Cubs have embraced the role of ‘loveable loser’ and even got cute enough to hire Theo Epstein as General Manager during the winter. The fans seem to be almost inspired by the futility of the Cubs. It’s almost comical. In Toronto, the losing has become a bit like a disease, and infected an entire city. Tortononians have been known to skip work and school on trade deadline day, pass season tickets on to relatives in their wills, and pretty much stalk the team in a manner that can only be characterized as obsessive.
This year, the Maple Leafs have actually begun taping practices and showing segments on television … kind of like 24/7 every week, which is a great thing for the fans, but an unbelievable spotlight that no team would want. The fans regularly dissect the team’s play and make their thoughts known, which could be a good thing, if the team were any good – but the Maple Leafs are not. Toronto is one of the biggest revenue franchises in hockey, with demand for tickets being insatiable, and sponsorships through the roof because of the flash-mob-on-steroids culture of Toronto hockey.
And the media … for anybody who thinks the New York media can be tough, hell hath no fury like the Toronto press corps. After reading many of the articles and blogs about the Maple Leafs during the last week, it is clear that the media acts with a sense of entitlement regarding how they cover the team. In some ways, it is almost as if the Toronto Maple Leafs somehow report to the Toronto media. They’re forced to answer tough questions, and when coaches and players do not provide open answers, they are forced to deal with the label of being difficult or complicated, or worse. Those who fail to serve the Toronto media in a favorable fashion are branded the bad guys by the media, allowing obsessive fans to really pounce.
This entire media/fan obsessive dynamic came to a head last week when the unsuccessful tenure of Ron Wilson as Head Coach came to an end. As the Leafs limped through February like a wounded dog, the Toronto media pretty much fired Ron Wilson on a daily basis, literally asking Brian Burke when the change would happen. During a loss to Florida – a game that would prove to be Wilson’s last behind the bench – the fans basically chanted ‘Fire Wilson’ from start-to-finish. Finally, the mercy kill took place, and Burke made the change …
All of which only opened the floodgates. For all of the coverage the futility of the Columbus Blue Jackets receive, and for all of the New York Islanders jokes we can make, the one place in hockey that has to be the most difficult to work is the Toronto Maple Leafs. The events surrounding Ron Wilson’s firing are living, breathing proof of this. Take a look at what happened:
During his March 3 press conference to discuss the firing and hiring transaction, Brian Burke made two interesting points – points that bordered unbelievable. First, he stated, “After the last home game, it was clear to me it would be cruel and unusual punishment to let Ron coach another game in the Air Canada Centre … I would obviously prefer that fans not boo, but I think if you buy the ticket, that’s the right you have, so long as you’re not saying something racist or homophobic or obscene, you can say what you want. I wasn’t going to put Ron through that again … “
He then proclaimed that, “They (the media) can’t get a coach fired. They can accelerate it by a few days maybe, but I don’t blame the media for this one bit.”
Ok, I will grant that I have never served as General Manager of an NHL franchise, but I find it very difficult to believe that Brian Burke spent time gauging the reaction of the fans and the media to the play of the Maple Leafs as part of his decision-making process. He basically said he made the move when he did because the fans were in mob-mode, and the media was on a feeding frenzy … all of which would be great if ice hockey were a democratic process. But, this is not democracy, it is sports, and if the fans are not happy with the performance of the coach, that is not a reason behind the timing of a coach’s removal. And the media line? The media can accelerate the firing of a coach?? What rational part of the human psyche dictates this as being good professional policy?
In other words, Brian Burke tacitly admitted that if he is considering a coaching change (or likely any other change for that matter), if the Toronto fans and media are angry enough, it will hasten the transaction. I hope Randy Carlyle chews on that one for a while if he doesn’t lead the Maple Leafs to the post-season for a couple of years, and endures a losing streak. “Hey boss, how are things going? I don’t know, Randy … let me pick up the newspaper, and listen to the fans tomorrow night.”
The NHL is a sport and a business. This is not ‘Canadian Idol’ where Alan Thicke will come out as host, line up the current coach and other coaching candidates, and ask native Canadians to put down their Molsons and vote for whether or not they want to make a change. This is professional ice hockey, and all Brian Burke did last week was ruin any shred of credibility he has as an NHL General Manager. He essentially empowered the Toronto media and fans to not only continue their behavior, but to become even more fervent in their convictions. Under the Burke regime, the statement is basically that if the fans and media want something bad enough, they will get it faster than if they should show a degree of patience. If playing for or working with the Maple Leafs is a professional pressure cooker, the stew just got a heck of a lot hotter.
In reality, what Burke accomplished was to do everything within his power to extend his career as long as he possibly can. The Maple Leafs are not a terrible hockey team, as their impressive start to the 2011-2012 season demonstrated, but there are some clear deficiencies in depth, defense, and goaltending on this team. As the recent trade deadline approached with the Maple Leafs in the hunt for a playoff berth, Burke did not do a single thing to address these issues (i.e. a veteran goaltender). Why? If the reports are true, Burke proclaimed that he did not want to destroy the rebuilding effort he is overseeing to basically make a move or two that would allow the Maple Leafs to capture eighth place in the standings, and a quick first round playoff exit … all in the name of the greater effort to win a Stanley Cup soon.
So, in other words, Burke essentially made sure his team remained deficient on the defensive end of the ice and in goal, therefore not allowing Ron Wilson to be any more successful as Head Coach than he was – therefore ensuring that the Head Coach would fail, but the General Manager would keep his job. Why? Because anytime a General Manager in any sport is willing to openly discuss ‘rebuilding’ it is code for him to say, “We are not any good, but if we proclaim a rebuilding effort, I will probably get 4-5 more years at this job.” Moves at the trade deadline? No way … we need to stick to the ‘rebuilding plan’ because getting embarrassed in the playoffs is more detrimental to my career longevity than sticking to some sort of plan to get better internally that takes more time, and therefore gives me a few more paychecks.
If Brian Burke were really interested in a genuine rebuilding effort, he would have brought in a young, up-and-coming Head Coach to cultivate whatever young talent he has in the system. Instead, he brought in a total disciplinarian in Randy Carlyle to lead the team, for the likely reason that Carlyle has held the Stanley Cup as a Head Coach, and lends some credibility to Burke’s mission to win one. Randy Carlyle has as much place leading a rebuilding effort based on youth that Rick DiPietro has writing a book on injury prevention. The move was made because the fans wanted a change, the media demanded a change because it has been nearly 50 years since Toronto won a Stanley Cup, and hiring somebody who led a team to one is a way to re-establish some credibility. End of story.
And when you combine this massive cop-out with Burke’s buttering up to both the media and fans by essentially empowering them to be a part of the decision-making process, you get a sense as to what Brian Burke was really thinking. As he put it, the Toronto Maple Leafs are an 18-wheeler driving off of a cliff, and the truth is they are not getting better anytime soon. But by convincing the ravenous media and fans there is some sort of cosmic plan to win a Stanley Cup, Burke did not buy a new coach for the franchise … be bought more time for himself.